Airtel has launched its new e-commerce portal, called Airtel Shop, which will offer deals on mobile handsets, digital TV, and broadband connections at http://shop.airtel.com.
Users will be able to buy Airtel plans for mobile, broadband and DTH service through the website. We expect that Airtel users will get special offers through this site.
The teleco claims to offer up to 33 per cent off on mobile devices with exclusive Airtel plans, up to Rs 500 cash back on new broadband connections and Rs 250 cash back on new digital TV connections.
However, mobile phones sold through the site will be made available and delivered by NSI Infinium Global, a courier service provider, with which Airtel has formed a partnership.