Bharti Airtel has announced the launch of Happy Hours for its prepaid customers. The Happy Hours allows Airtel pre-paid customers to get 50% data back for all in-app content downloads which are scheduled between 3.00 am and 5.00 am. 
Happy Hours is available to all Airtel pre-paid customers by default and the data back will be credited to customers after 6.00 am every day. For example, customers who download 100 MB in Happy Hours, will get 50 MB back in their account after 6 AM. Data consumed on all regular prepaid data packs, except discounted night products such as double data packs, will be eligible for the 50% data back. In case a customer does not have a data pack, a discounted volume based charge of 0.4 Paisa/10Kb will apply during Happy Hours.
Airtel has said in the press release that the developers can integrate their apps with Airtel’s ‘Happy Hours’ in simple steps. They can integrate it via an API kit by signing up at www.airtel.in/happyhours. And Airtel does not charge anything for this feature from the developers. The company has claimed that YouTube and FastFilmz have integrated the product on their Apps.
On YouTube, the Airtel pre-paid customer has to select the Smart Offline option on his/her favourite videos and select ‘Save overnight with Airtel Happy Hours’ to automatically save the video between 3.00 am and 5.00 am with 50% data back.
“App developers benefit from Happy Hours through more in-app scheduled content downloads, while App users benefit as they can schedule their non-urgent and heavy downloads like videos, photo albums, music albums etc. without having to stay up and making 50% savings on data” , Airtel said in the press release.
Ajai Puri, Director – Operations (India & South Asia), Bharti Airtel, said “Happy Hours is yet another innovation from Airtel and a win-win proposition for both customers and developers. While customers get the benefit of convenience & value, developers can look forward to higher in-app content uptake. We invite all app developers to leverage this innovative product. In addition, we hope that this will have a positive impact on the overall network experience during the day/peak-hours as Happy Hours can help shift some of the non-urgent data traffic to non-peak hours and help reduce congestion.”