HomeNews42% users in India access Facebook on mobile: Survey

42% users in India access Facebook on mobile: Survey

In India, Facebook is used by 42 per cent of mobile users but only accounts for 27 per cent of all mobile page views in the country.

Social networking is the most preferred activity of a majority of mobile users around the world who surf internet on their handsets, a survey has revealed. And, Facebook has come as a clear leader among all the social networking sites.

In India, Facebook is used by 42 per cent of mobile users but only accounts for 27 per cent of all mobile page views in the country. Facebook is also the second most popular site visited by Opera Mini users from India according to the ‘State of the Mobile Web’ report conducted by Opera Software.

“Only 27 per cent mobile page views for the 2nd most popular domain, Facebook, is not surprising. Traditionally Indians are known to spend their time on search and email related activities on the mobile web,” said Sunil Kamath, director of sales for India and SAARC, Opera Software.

“With the boom in the handheld-devices market, Indians have shown a major transformation in usage patterns. Today, availability of content and ease of access have catapulted a range of content-rich portals to rise up in the most visited domains list.” Kamath added.

According to the report, Facebook has witnessed 1686 per cent increase in its share since April 2010, while its competitor, Orkut’s page-view growth since then declined by 0.7 per cent in India.

Twitter has also seen and impressive 191 per cent increase in page-view since April last year.

Among the top 10 popular domains, download portals such as Mobile2day, Getjar and Zedge stand tall in the list. Other content-rich portals that are popular include YouTube, Wikipedia, Vuclip and search favourite Google.
Google.com was the most visited website by users in India on their mobiles, while Facebook, Youtube, Orkut, mobile2day.com, vuclip.com, getjar.com, Wikipedia, zedge.net, and yahoo.com comes in that order.

 

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