HomeNewsYouTube to push vernacular content for India users

YouTube to push vernacular content for India users

YouTube claims that this move will help make user's experience even more engaging and relevant.

YouTube will now show more local language content on ‘Home’ and ‘Trending’ tabs starting today. Further, for those who are existing users, the content that show-up will continue to be based on their ‘Watch History’ apart from their local language. When logged in, YouTube will automatically detect your local language based on your interface language, watch-history, and your location.

As of now, the famous video-streaming website can identify the following Indic languages – Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu. Moreover, if somehow YouTube identified a wrong language, one can easily change the language in settings or simply watch more videos in their respective local language.
YouTube
To detail out further, the ‘Home’ tab will show more local language content such as movies and music, especially for the first time users. Whereas for existing users, as mentioned above, YouTube will continue to pour recommendations based on the what a user regularly watch.

Further, the ‘Trending’ tab will also show videos based on one’s local language. For instance, if your preferred language is Hindi, the ‘Trending’ tab will show videos which are trending in Hindi-language.

YouTube claims that this move will help make user’s experience even more engaging and relevant. Further, it will also help reach the regional content creators more quickly to their local language audiences.

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