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YouTube Originals to launch in India soon, will it challenge Netflix and Amazon Prime Videos?

YouTube is planning to introduce some of its original content on YouTube Premium, which is a monthly-based subscription service. However, there will be free content available to users, though it will be driven by advertisement.

YouTube is reportedly gearing up to launch its streaming service, YouTube Originals, in India. The company is also planning to introduce its original content to other markets as well.

According to a report by Reuters, the original programming will not be limited to one style, but it will include a host of different genres. The information comes from Susanne Daniels, YouTube’s Global Head of Original Programming. Daniels further reveals that the new service will also feature music documentaries, reality shows, scripted dramas and talk shows.

Daniels also reveals that the company is planning to introduce the service in other markets including France, Germany, Japan and Mexico. YouTube is planning to launch some of its original content on YouTube Premium, which is a monthly-based subscription service. However, there will be free content available to users, though it will be driven by advertisement.

With this, YouTube is all set to give a stiff competition to the likes of Netflix and Amazon Prime Videos. The brand needs to bring the local content to its platform if it wants to compete with other players. Off lately, we have seen that both Netflix and Amazon are working with local content developers for regional shows.

Another important for YouTube is the pricing. If we see the global pricing of its YouTube Premium model than it costs you $11.99, which roughly translate to Rs 824 per month. Netflix has monthly subscription plans ranging from Rs 500 and it goes up to Rs 800. On the other hand, Amazon Prime Video is included in Prime subscription for which users have to pay Rs 999 yearly or Rs 129 per month.

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