Xiaomi has opened its first Mi Home Store in Bengaluru today. The store will officially open for public starting from May 20, 2017.
Users will be able to pre-book their desired Xiaomi smartphones from 16th May, 5:00 PM IST onwards on company’s official website and collect their device from the store on May 20, by giving an advance payment of Rs 1,000.
For the unintended, Xiaomi Mi Store is basically an exclusive retail store where the company will showcase its vast product portfolio which includessmartphones, accessories, Mi Purifier 2 and more. Users can experience and purchase the latest products through these stores. Further, the store will also showcase product ranges that are not launched in India as well. The company is also planning to open 100 more stores in India in next two years and will set up Mi Home experience zones as well.
Upcoming Mi Homestoreswill be located in other metro cities such as Delhi, Mumbai, Hyderabad and Chennai. Further, selectMi Home stores will also have an additionalzone where fans canexperiencethe larger Xiaomi portfolio.
With this, Xiaomi is now eying the retail market as well. Xiaomi will continue to expand its offline presence with retailers and distributors in the country through its Direct to Retail (DTR) model which eliminates several layers within the offline distribution channel. This will allow Xiaomi to maintain price parity between products sold across both its online and offline channels. Today, Xiaomi is present in more than 10,000 offline stores and is selling in more than 14,000 PIN codes each week through its online partners.