Voltas Limited, a Tata Enterprise, and Arçelik, a leading player in home appliances in Turkey, has today announces its partnership to form a new entity, Voltas Beko, in India. The newly-launched brand has introduced a range of home appliances in the country including refrigerators, washing machines, dishwashers and microwaves/ovens.
The company has revealed that it plans to Voltbek plans to launch over 100 SKUs over the next 3 months including 44 SKUs of Refrigerators, 40 SKUs of Washing Machines, 12 SKUs of Microwaves/Ovens and 7 SKUs of Dishwashers.
Starting with the refrigerators first, the machines come with StoreFresh+ technology that ensures a30-day freshness of fruits and vegetables. The home appliances will come with Nerofrost dual cooling technology that the company claims maintains the same temperature right from the top to the bottom of crisper. Then there is the Active fresh blue light that simulates natural lighting conditions to keep the food fresh in the fridge. Lastly, the devices are equipped with Pro Smart Inverter compressor, meaning that the products will be energy efficient.
Coming to washing machines, the home appliances will come with stain expert function that will help remove 26 types of stain, while the Gentle Wave technology cleans the dirt in the clothes without damaging the fabric. Then there is Auto dosing mode that helps in determining the exact liquid detergent and fabric softener, while air therapy helps avoid humidity and creasing.
The dishwashers from Voltas Beko comes with Aqua Intense technology that will provide the exact amount of water pressure to clean heavily soiled pots and pans. The appliances also use aqua flex technology that provides gentle washing for all kind of dishes. Lastly, the microwaves/ovens come loaded with auto cooking that cooks food with a touch of a button, while active defrosting helps to defrost the meals.