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VAS player mCarbon to launch mobile music store

By: Supriya Bhattacharjee, The Mobile Indian, New Delhi Last updated : August 16, 2018 7:39 pm

It will enable users to select and download full song tracks, ring tones, caller ring back tones and music videos on their mobile phones through a single interface.
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mCarbon, the New Delhi-based mobile media and value added services (VAS) provider, has said that it is soon going to launch a music station, which will enable users to select and download full song tracks, ring tones, caller ring back tones and music videos on their mobile phones through a single interface. The service will be launched in the next couple of months with leading telecom operators.

Speaking to Telecom Yatra, Rajesh Razdan, founder and director, mCarbon, said, "A lot of R&D was being done in the last few months on this and the product has come out very well, and it has been appreciated by the operators. It was not easy to launch this product because of some issues related to IPR (intellectual property rights), network price and payment channels. The technology that we are working on is a non-intrusive push, which senses the network's idle time and then pushes the service."
The company is also planning to launch a service for international roamers with a leading telecom operator and will be doing a pilot in Delhi this month. It will be a low cost roaming product and is expected to increase traffic on international roaming.
mCarbon is also going to launch a fixed line missed call alert service for MTNL, through which wireline users will be able to get missed call alerts on their mobile phones. The VAS provider has more than 100 enterprise customers, including Tech Mahindra, Infosys, Bank of India and Axis Bank.
Speaking on the financial aspects of the company, Razdan said, "In terms of valuations, we should be around $15-20 million. By March, we are aiming at about $2-3 million of revenue."
mCarbon was launched in 2007 and had raised Series A venture capital funding in December 2009 with Canaan Partners. Razdan said that within a few months, the company will be looking at the market again for raising funds. He added, "Our business model rightnow is 50:50, half of it is capex and other half is on revenue share."


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