Twitter has rolled out its ‘Hide Replies’ feature to all users globally. The feature lets users hide replies to their Tweets to allow people more control over the conversations they start. The option to hide replies is rolling out globally on iOS, Android, Twitter Lite, and twitter.com.
Earlier, repliers could shift the topic or tone of a discussion and derail what they and their audience wanted to talk about. Twitter tested the option for people to hide replies to their Tweets and learned that the feature is a useful new way to manage conversations.
Anyone can choose to hide replies to their Tweets. Everyone can see and engage with hidden replies by tapping the grey icon that will appear on the Tweets. This way, people have more control over the conversations they start, but others can still see the entire conversation.
During the testing, Twitter came to know that people mostly hide replies they think are irrelevant, off-topic, or annoying. In Canada, 27 per cent of people who had their Tweets hidden said they would reconsider how they interact with others in the future. Also, they thought it was a helpful way to manage what they saw, similar to muted keywords.
People may want to take further action after they hide a reply, so now Twitter will check to see if they want to also block the replier. Some people mentioned that they didn’t want to hide replies due to fear of retaliation as the icon remains visible. Twitter will continue to get feedback on this, said Twitter.
The company said it was also working on new controls and more clarity around the rules of conversation spaces. It will soon launch a new hide replies endpoint so developers can build additional conversation management tools. The service is exploring more options around who can reply to or see specific conversations, and is testing engagement changes to see if these lead to healthier discussions.