Truecaller, a caller identification app has today announced the global launch of its Truecaller SDK solution exclusively for the mobile web platform. With this, Truecaller SDK now supports all the key mobile platforms across Android, iOS, React and now mobile web including Progressive Web App support. Developers can access the mWeb SDK from Truecaller’s global developer portal.
In emerging markets like India, mobile web-based experiences on smartphones are proving to be the first point of discovery for users trying to access products and services online. One of the key challenges in these markets has been to on-board users using email or other modes and getting verified using the inefficient OTP process.
The SDK solution on mobile web aims to simplify this process for developers through its OTP-less and free to use phone number-based verification solution, allowing users to securely access services using their Truecaller credentials. This ensures there are reduced barriers along with fewer user drop offs and resulting in increased growth in verified users that contributes to minimized business risks for the developer.
Commenting on the launch, Priyam Bose, Global Head, Developer Platform & Relations, Truecaller, said, “Our vision has always been to enable the developer community by providing them with solutions that help them to build user focused, trust based and growth-oriented products. User onboarding and verification continues to be one of the critical use cases for developers as it is crucial in creating a first impression for their users in terms of building a seamless and secure product experience. On an average, developers in growth markets are starting to see anywhere between 40%-60% of their users now coming from mobile web, giving us more reasons to launch our Truecaller SDK solution for mobile Web interfaces.”