Tinder users will now be able to swipe on pet profiles and on swiping right, they’ll be matched with the profile and redirected to a form to indicate their preference. They'll be able to choose from options including adopting, fostering, donating or volunteering.
Popular dating app Tinder can now be used to match you with your future pet, thanks to partnerships with animal rescue and shelter foundations around India. Labelling it as the #PawfectMatch, Tinder will now allow users to swipe on pet profiles and allow them to adopt, foster, donate or volunteer for pet animals.
The move is possible through Tinder’s partnerships with World For All Animal Care and Adoptions (Mumbai), RESQ (Pune), Friendicoes SECA (Delhi NCR), Charpaws Foundation (Delhi NCR), Karma Foundation (Delhi NCR) and Red Paws Rescue (Delhi NCR) to bring attention to pets in need and issues regarding the rate of abandonment.
Tinder feels the initiative will be able to drive registrations in large numbers and also increase the partner organisation’s outreach because of the company’s large scale and engaged user base.
How this works:
1. Users will be able to swipe on pet profiles and on swiping right, they’ll be matched with the profile and redirected to a form to indicate their preference.
2. You’ll be able to choose from options including adopting, fostering, donating or volunteering.
3. Upon registering for the options, contact details and preferences will be sent to a nationwide registry.
4. This registry will enable pet rescue organisations to have available a large network of volunteers and potential pet parents.
Speaking about the latest initiative, Tinnier India GM, Taru Kapoor said “Tinder stands up for the choices of a whole generation and how they choose to live their lives, and this includes standing up for things they care about. We are all about having users find a match on Tinder, and this time it’s with a cause. We’re pledging to drive user registration for pets so organisations have a wider network. We know the power of community, and are committed to extending it so pets in need can benefit this National Pet Adoption Day”.
World for All Animal Care and Adoptions also commented saying “The numbers of animals needing homes and being abandoned far outweigh the number of homes available. Additionally, there is gross discrimination against female dogs, cats, senior dogs and cats and special need animals. It is imperative for people to know that these animals need homes as well. Additionally, the need for adoption can be mitigated by communities coming together to look after the animals in their locality. If buildings and societies can drive responsibly and take collective responsibility of the animals around them the need for adoptions will be greatly reduced. With a bursting population like India where human life seems to be second fiddle, it is imperative for communities to come together to take care of each other, the environment and the animals in it, domestic and otherwise”.
RESQ Founder & President, Neha Panchamiya said “thousands of pets, if not more, get abandoned each year in India. A campaign like this will greatly help our Rehoming Centre Dogs get the exposure they need and help people become aware that rescued pets not just need homes, but that adopting one from a place that actively works on them, can make your pet experience great. All our dogs are cared for, trained and taught good canine citizen skills before they go to their forever homes! We thank Tinder for this opportunity to help spread the word about rescued pets”.
Potential pet parents can use the Tinder app on their phones or log on to Pawfectmatch.in to register.
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