Texas Instruments is working on its new 2013 OMAP (Open Multimedia Application Platform) chips which are expected to provide longer battery life to future mobile devices. Currently, Apple is considered the leader in the smartphone space with its A5 processor and 10 hour battery claim. The other companies in the field, Intel, Texas Instruments and Nvidia are working to make their processors more efficient.
A Texas Instrument official told Fudzilla that the 2013 OMAPs will enable “true all day computing”. One thing is clear, Texas Instrument is concentrating on providing more efficient processor rather than sheer processing power — quite unlike Nvidia which is concentrating on creating more powerful chips for mobile devices.
The news is especially interesting since earlier reports suggested Texas Instruments was considering selling its OMAP division after OMAP 5 was released, but now it appears Texas Instruments believes it should rather stay in the game.
Apart from coming up with more efficient system on a chip (SoC), Texas Instruments is also targeting improved memory access and intelligent caching for the mobile devices. The other plans include using the sleep mode more often but then the mobile devices based on these processors would take some time, probably some years, to come.