The Chennai-based mobile VAS company is tying up with Tata Teleservices and Loop Mobile for offering music for their CRBT platforms.
The company had recently bagged exclusive rights for the entire range of music from Phonographic Performance Limited (PPL). It currently provides music from PPL for the CRBT platform of Reliance Communications.
Speaking to Telecom Yatra, Bharath Varadarajan, marketing manager, Techzone, said, "For the time being, the tie up with PPL is for Reliance. But tie up with two other operators - Loop and Tata - is possible and on the agenda."
As per a company statement, through this deal with PPL, Techzone has bagged rights to almost 70 per cent of the music in India. PPL works with audio labels such as Saregama, Venus, Tips, Sonymusic, Adiya, Sagarika, Asha Audio and Sangeetha etc.
Varadarajan said, "Every VAS company would want to have maximum business. We will, in the future, try to garner all the music for this platform.
The entire collection of songs from all the labels of PPL will be streamlined by Techzone and delivered to mobile subscribers through the CRBT platform.
Techzone says that it has aggregated content and catered to a base of 40 lakh users across various operators. It also has exclusive content rights for domestic and international brands such as Universal Music, MTV, Nick, VH1 and Colors.
You might like this