T-Series to roll out 12 handsets by March

Music industry giant T-Series is gearing up to join the Indian handset market. It plans to roll out 10-12 handsets by March next year.
Speaking to Telecom Yatra, Neeraj Kalyan, who is vice president of the international publishing and digital content business at T-Series, said, “We are going to launch 10-12 mobile phone models by March in the price range of Rs 1,200 to Rs 12,000.”
T-Series, a brand of Super Cassettes Industries already has a strong foothold in the content software market and is going to capitalise on its strengths to help its mobile phone business.
The company founded by Gulshan Kumar is targeting to control five per cent of the Indian mobile handset market within 18-24 months. Kalyan also said that the company will launch Android and 3G phones in the first phase.
T-Series has budgeted around Rs 100 crore for promoting its handsets next year, and has engaged Mumbai-based communication firm Everest Brand Solutions to spearhead the campaign, which kicks off next month.
The Indian handset market is currently worth more than Rs 30,000 crore, with the presence of over 50 brands.