Video on demand service provider, Sony LIV has launched its application for Windows Phone 8 smartphone and tablets. Sony LIV offers exclusive content from Sony’s entertainment network covering genres including drama, comedy, thriller, reality shows to name a few.
With this addition users of Windows 8 would be able to watch their favorite TV shows and archive shows from Sony, anytime and from anywhere on their mobile devices.
Vineet Durani, director – Windows Phone Business Group, Microsoft Corporation on the announcement said, “The Sony LIV app leverages the signature rich and immersive Windows Phone UI to deliver innovative and engaging Video on Demand entertainment to users. We are excited to add this app to the fast growing Windows Phone Store.”
The Sony LIV application offers unique and innovative features to the users, for instance users can use the ‘Mood Wheel’ on Sony LIV app and watch videos as per their mood or genre. They can also create playlists of their choice of shows. In addition to original complete content, Sony LIV also offers short content formats like Catch-up episodes, Quickisodes and Short crunch episodes of the programs that telecast on television.
With this application users can also watch many Sony channels like MAX, SAB, MIX while the application also has plans to allow streaming of movies in the coming days.