HomeNewsSony Ericsson wants to be no 1 in Android smartphones

Sony Ericsson wants to be no 1 in Android smartphones

Sony Ericsson's chief executive officer believes he would have been more worried if Nokia had decided to go with Android.

If Sony Ericsson says it wants to be the number 1 Android smartphone maker in the world, there are reasons for people to take the company seriously.

Sony Ericsson is a joint venture between the Japanese electronics company Sony and Swedish company Ericsson. For the most part, the company has concentrated on creating high end phones for the European and Asian markets, though it could never manage to have a strong presence in the USA.

The company nurtures ambitious plans and wants to number one in Android space, Sony Ericsson’s chief executive officer Bert Nordberg told Cnet. During the interview, he also talked about the highly anticipated Xperia Play, also known as the Sony PlayStation phone. The smartphone runs on Android and is being perceived as the flagship Sony Ericsson smartphone in the USA. Sony Ericsson generated quite a wave by airing an advertisement of the phone during the Super Bowl games broadcast, after which a major USA carrier’s chief executive officer himself called Bert Nordberg to ask when his network could have the phone.

Nordberg also said that Sony Ericsson would focus on Android. The company plans to produce twice as many Android smartphones this year as compared to last year, and perceives itself as an important part of the Android ecosystem.

Although Sony Ericsson has worked on the Windows Phone 7 platform in the past, it does not see itself as a big supporter of the OS. Nordberg further points out that he would have been more worried if Nokia had decided to go with Android, as that would have meant competition for Sony Ericsson.

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