Sony added a new member to its Alpha series with the launch of A7R III in India. The mirrorless camera comes with a price tag of Rs 2,64,990 and it will be available in all Alpha flagship stores, Sony Center and other major retail stores across in the country from November 24, 2017.
The major highlight of the camera is 35m full-frame 42.4-megapixel Exmor R CMOS backside-illuminated sensor and faster Bionz X processor, which the company claims to be about 1.8 times faster than the a7R II. The A7R III comes loaded with 399 phase-detection AF points that the company claims cover approximately 68 percent of the image area both horizontally and vertically along with 425 contrast AF points, an increase of 400 points as compared to the A7R II.
The camera captures 10fps live-view shooting with full Autofocus in both mechanical and electronic shutter mode. As for the video, the camera is capable of recording both full frame or Super 35 mode with 3840 x 2160 UHD 4K video. The camera has an ISO sensitivity range from ISO 25600 to ISO 32000, which is expandable to ISO 50 – 102400 for still images and it also sports a 15-stop 8 dynamic range at low sensitivity settings.
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The mirrorless camera offers 5-axis optical image stabilization. It also comes with Quad-VGA OLED Tru-Finder which utilizes Zeiss T coating to reduce reflections and comes with a customizable frame rate with an option of either 50 FPS or 100 fps. On the connectivity front, it features dual media slots with support in one slot for UHS-II type SD memory cards, WiFi, USB 3.1 USB Type C port and more.