Indian television industry is surely dominated by the likes of Samsung, LG and Sony. All the top three players have a sizeable market share in the country, but it seems that the brands are maintaining their supremacy by arm-twisting retailers to sell their products in India. All the three brands are not giving space to other television players to showcase their products in the country.
“Samsung, LG and Sony arm-twist big retailers and distributors by dumping the excess of shipments in the name of closing, which leaves the distributors no other options but to sell their products only,’ said Avneet Singh Marwah, CEO, Super Plastronics Pvt. Ltd., the Indian Brand Licensee for Thomson and Kodak said to The Mobile Indian.
“This is a sad truth about our industry. Ifthis doesn’t change then customers will not get affordably-priced televisions that players like us offer which have similar feature and specifications as present in TVs of the top three brands,” he said.
“The three big brands are not only controlling the big retailers but also neighbourhood stores as well” he added. SPPL is the official brand licensee for Thomson televisions in India. Thomson has re-entered the Indian Television market by announcing the new range of affordable Smart TVs. The brand has launched a 43-inch Ultra HD 4K, 40-inch and 32-inch model at a price tag of Rs 27,999, Rs 19,990 and Rs 13,490 respectively. The new televisions will be exclusively available on Flipkart via flash sale on April 13, at 12 Noon.