Having only shortly launched the Galaxy A70 with 32MP triple cameras, Samsung has now made an announcement for its Indian users with the launch of the new Galaxy Apps Store. The new Samsung Galaxy Apps Store has been developed under the company’s ‘Make for India’ initiative and is a product of a partnership with Indus App Bazaar.
Samsung’s latest ‘Make for India’ offering has been designed to empower its users to discover and access their favourite mobile applications in 12 Indian languages.
The new App Store will offer users easier means to navigate through the store which is now available in English, Hindi, Tamil, Assamese, Malayalam, Telugu, Urdu, Bengali, Marathi, Odia, Punjabi, Kannada and Gujarati.
The new Galaxy Apps Store provides a strong personalized recommendation engine delivering users the option to download the apps that would best serve their needs. Galaxy Apps will have special sections for highlighting all Indian innovations to Samsung smartphone users, which is in line with the Government of India’s ‘Startup India’ initiative.
Speaking about their latest development, Samsung India Services Management Senior Director, Sanjay Razdan said “There is a marked increase in the penetration of smartphones and mobile application downloads across Tier 2 and Tier 3 markets. We studied this trend in key markets and partnered with Indus App Bazaar to address the growing demand for vernacular applications. The partnership will enable our valued customers to access their favourite apps on Galaxy Apps Store in 12 Indian languages in addition to English. With this, we are certain that our customers across the country will find the ‘Galaxy App Store’ even more useful and user-friendly”.
Razdan adds “We understand that there is a growing demand among mobile users to communicate in their local language. The new Galaxy Apps Store is a big step in that direction. We also realized that the mandatory sign in on the Apps store is an extra step and have completely removed this requirement for free downloadable apps. Coupled with the revamped user experience and the enormous catalogue of apps available on Galaxy Apps Store, we are sure that our Galaxy users will cherish the new experience and will fall in love with it”.