Reliance Big TV in a move to provide zero cost entertainment to Indians has announced a partnership with 50,000 post offices across the country for the initial booking of its HD HEVC set-top boxes. According to the press release, the Anil Ambani-led company will be offering an ‘effectively’ free entertainment service for an initial payment of Rs 500 that offers a full year of HD TV content. Not just that, the subscription will also give users 5 years of access to 500 FTA channels with no additional charges.
The HD-enabled HEVC set-top box can be booked from any of the 50,000 post offices across the 11 mentioned states – Assam, Meghalaya, Andhra Pradesh, Arunachal Pradesh, Mizoram, Nagaland, Manipur, Sikkim, Punjab, Karnataka, Rajasthan, and Uttarakhand. Pre-booked customers can get the installation of their set-top box done on or before July 30. Deliveries of these units will commence on June 15 while pre-orders at post offices start on June 20.
The set-top box not only supports scheduled recording but also USB port, HDMI port. As part of providing free entertainment to 130 crore Indians, Big TV is adding a slew of paid channels including HD channels for a year as well as 5 years of access to 500 Free-to-Air (FTA) channels. In order to avail a loyalty bonus after a year, users will need to recharge a monthly amount of Rs 300 for two years after which the bonus offer will let you watch free content for a total of five years.
Speaking about the latest announcement, Reliance Big TV Director, Vijender Singh said “With its latest offering, Reliance Big TV has disrupted the digital entertainment space in India. Now, every Indian household can have our HD HEVC Set Top Boxes at their disposal. This will give an access to free and high-quality entertainment and even more, every aspiring student can enjoy complimentary access to educational content, with our HD HEVC Set Top Boxes, which can be booked listed Indian Post Offices. With this tie-up, Reliance Big TV will have a wider reach since Indian Post Office has an incredible reach, which is unrivalled by any other logistics partner and the same would help the customers to book this incredible offer by paying Rs 500/- at any of the post offices in the stipulated states”.