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Recent changes in Twitter

The famous micro-blogging website has been going through ups and downs recently with the latest one being the resignation of MD Parminder Singh.

Twitter, the famous social networking website, recently has been going through a lot of changes with the latest being the resignation of Parminder Singh, Twitter’s MD for India and Southeast Asia. Apart from that, there has been some other relevant changes as well so we thought why not combine it for you to make it easier to explore as to what all is up with the social networking giant.

A couple of days ago, Twitter’s India head Rishi Jaitley resigned after his 4-year tenure in the company. The reason behind the resignation Rishi gave was personal/civic calling. Before Twitter, Jaitley worked as Google India executive. Today, another big resignation was witnessed when Parminder Singh announced the same. Well, one might think this to be a usual affair but for Twitter India, this is the second big exit and things aren’t going pretty well it seems. Generally, top level executives leave an organisation either to aspire something else or when things don’t go well between them and the organisation and MD and India Head resigning within 3 days is surely not a good sign. As of now nothing is being speculated but we expect it to come up in near future.

Vine Scrap-Off

Just last week, Twitter announced that it will be scrapping of the famous video sharing app ‘Vine’. Further, it also announced that it would reduce its workforce by 350 globally to align to future goals and cut costs. “We have a clear plan, and we’re making the necessary changes to ensure Twitter is positioned for long-term growth,” – said CEO Jack Dorsey justifying this decision.Twitter bought Vine in 2012 for about $30 million and back then Vine was struggling to gain user base which is where Twitter entered and helped the video sharing service become a lot more famous than it was before.

Customer Service

However, not all is happening on a negative side with the social networking giant. Yesterday, the famous micro-blogging website announced the possibility of improved customer service through its platform. With the new update, Twitter will introduce quick replies for businesses to interact with their customers directly for better feedback and response. Further, additions like Welcome Messages will help these businesses enhance their customer service reputation. “Welcome messages let businesses greet people and set expectations as they enter a Direct Message conversation without requiring people to send the first message,” said Ian Cairns, Customer Service Product Manager, Twitter, in a blog post.

Character limits

Back in September 2016, Twitter announced that media attachments such as images, GIFs, videos, polls etc. won’t reduce the content count. Even the quoted tweets won’t be counted as a character which in turn will make extra room for text.


In one of the recent beta updates, ‘Usernames’ of someone replying in a thread won’t take up the twitter character limit. Further, it entirely removes the name which is where users raged about it being confusing and the whole game of replying over threads have become complicated. But, we are not sure if this feature will make it to final update or not. Right now, it is just being tested by select iOS users.

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