Reliance Communications and TELibrahma, a mobile solutions provider, have partnered to deliver video updates and replays from the ICC World Cup cricket matches.
TELiBrahma would deploy BluFi in stadiums and enable consumers to receive video highlights when they are watching the match in stadium. With the World Cup being played in different countries, this becomes the world’s first and biggest in-stadia deployment.
BluFi convert locations into BluFi Zones (Bluetooth-zones) enabling consumers to receive rich media contextual engagements on mobile for free. BluFi has been deployed across the country in leading locations like CCD, Barista, Shoppers stop and leading malls.
Consumers in BluFi locations across the country and those using intARact augmented reality browser can view highlights and action replays of cricket matches for free. This solution is supported on more than 80% of the mobile phones in India and works across phone models, operators and geographies.
Announcing the video updates service, Mahesh Prasad, president wireless business, Reliance Communications, said, “The innovation and advanced technology that RCOM incorporates is ideal for today’s consumer who is always on the move. This time our customers will enjoy cricket with our new service video updates from ICC World Cup.”
Commenting on the tie up, PR Satheesh, president, TELiBrahma, said, “TELiBrahma is pleased to be associated with Reliance Communications and do next big thing on mobile. We believe it would help consumers to catch the missing action and advertisers to achieve better ROI from their investment in cricket.”