Reliance Communications has launched a clever version of missed call alerts which it calls missed call alert 2.0 with Notify Me, that alerts subscribers when people they were trying to get through to are available. RCom will also continue to let users know whether they missed calls when their phones were off, out of coverage etc.
Anil Pande, the head of VAS at RCom, says, “Missed call alert service 2.0 with Notify Me is a great convenience for mobile users. It offers both caller and called party instant notification to connect again, without being bothered with repeatedly attempting to connect.”
The missed call notification SMS for called parties will detail the calling party’s mobile number, and when the call was received; and the calling parties will in turn receive an SMS saying that the called party is available to receive calls. The caller can be on any network.
To subscribe to this service, Reliance customers have to type “M” in an SMS to toll free number 51234. Customers will be charged Rs 15 for 30 days of unlimited alerts.
The offer is also available through Chat and Play e recharge in all retail outlets serving Reliance GSM, CDMA and 3G customers including the company’s retail Reliance Mobile and Reliance World stores across India.