Paytm, that was once just a payments-based application has now expanded in many more areas including selling products to users through their paytm mall. Now, the company is launching its own Android Mini App Store to support Indian developers to take their innovative products to the masses.
If you ask what are mini apps, they are custom-built mobile websites that give users app-like experience without having to download the actual app, which would greatly benefit millions of citizens to save their limited data and phone memory. Paytm is providing listing and distribution of these mini-apps within its app without any charges.
This move of publishing the apps on Paytm’s mini app store without any charge is Paytm’s own way to take on Google where the latter charges a 30% fee for every app published on the Google Play Store. India is already thinking to make an Indian alternative to Google’s and Apple’s App Stores, and this move comes just in support of that idea.
Currently, more than 300 app-based service providers such as Decathalon, Ola, Park+, Rapido, Netmeds, 1MG, Domino’s Pizza, FreshMenu, NoBroker have already joined the program so that you can buy their products through the mini app store. For payments, developers of the apps will be able to give a choice of Paytm Wallet, Paytm Payments Bank, UPI, net-banking and Cards to their users.
The store comes with a developer dashboard for analytics, payments collection along with various marketing tools to engage with the users. According to paytm, this app store has been running in beta phase with select users and witnessed over 12 million visits in the month of September.
The company believes that through this initiative India would be able to build a sustainable and thriving local technology ecosystem that resonates with the true spirit of Atmanirbhar Bharat. Growing technology companies will get the opportunity to rely on India’s Paytm to contribute towards the overall growth of the Indian economy and create employment.