Paytm has announced the launch of new features to its ‘Inbox’, company’s in-app messaging service that basically allows users to chat with their friends and family. The company has added different features like Live TV, News, Cricket, Entertainment videos and games.
Paytm revealed that it was initially beta testing Inbox among its users. However, after getting a positive response, it has now rolled out full-stack service and has also partnered with different content providers.
“We will now offer various content from news to live TV to entertainment videos and games to further strengthen our relationship with the customers. Paytm has fast emerged as a super app for India and we will continue to add more offerings to our portfolio, giving our customers one more reason to use Paytm every day,” said Deepak Abbot, Senior Vice President, Paytm.
The company has revealed that it will be offering the new service on iOS by this weekend and Android users will get the host of new features by next week. With this, users can watch Live TV shows from different channels like AajTak, Bloomberg Quint, India Today, Mirror Now, 9XM, Zoom, ETNow and more. Coming to games, users can play games like Action, Adventure, Sports and Strategy.
Recently, the Paytm upgraded its app interface to include bank-to-bank transactions and multiple payment solutions in a move to outdo Google and WhatsApp’s growth in payment business in the country.
With this update, ‘Passbook’ which houses a user’s balance and history also gets new detailed sections of information inside a snapshot. The latest announcement comes amid the major changes that are happening in the payments business, owing to the more strict KYC mandates from RBI. Paytm has acknowledged that it estimates close to a billion transaction per quarter in the near future from millions of its users and 7 million offline merchants.