OnePlus has today announced the launch of three new offline stores across the country. The company has announced retail stores in Bangalore, Mumbai and Kolkata.
The new official stores will be launched on July 28, 2018. The stores will open in Jayanagar, 4th Block in Bangalore, Central Mall in Mumbai and South City Mall in Kolkata. Apart from this, the company is also offering some goodies as well. First 100 customers at the store will get free OnePlus 6 X Marvel Avengers Iron Man case along with free OnePlus branded t-shirts.
Further, all students stand a chance to win a OnePlus Back-to-School kit on purchase and customers who Bring-a-Friend are eligible for free OnePlus 5/5T accessories. “With India becoming the second headquarters for OnePlus, we are looking to increase our focus on offline to reach out to the large majority of the Indian market that prefer touch-and-feel stores for experience before purchase. However, we will continue to be a digital-first brand,” said, Vikas Agarwal, General Manager, OnePlus India.
OnePlus opened its first experience store in Bengaluru last year. The company is now planning to extend its presence in different cities like Delhi, Mumbai etc by the end of this year. The brand, which commenced its operation in India in 2014, has been selling its smartphones exclusively on Amazon.
The company is also planning to increase its presence in Croma retail stores as well. The brand is currently present in 20 Croma stores in the country and it is planning to expand its presence in 100 Croma stores across different cities.