HomeNewsNokia ties up with ITC e-Choupals for content

Nokia ties up with ITC e-Choupals for content

As per the partnership, Nokia will offer content available at ITC's e-Choupal network to Nokia Life Tools' customers. The content would initially be provided in UP, MP, Maharashtra and Rajasthan.

Nokia and ITC Ltd have entered into a partnership to provide personalised agricultural services to people in rural areas who use Nokia Life Tools. Life Tools is a range of content updates designed by Nokia especially for the rural segment, based on their location and preferences. Besides agriculture, it also includes education and entertainment.
As per a memorandum of understanding, Nokia and ITC will offer content available at ITC e-Choupals to Nokia Life Tools’ customers. They will provide commodity prices, relevant news, alerts on schemes, other information related to the agriculture sector.
The content would initially be provided in Uttar Pradesh, Madhya Pradesh, Maharashtra and Rajasthan, and more states will be added over time. The content will be based on information that farmers obtain from from 6500 ITC e-Choupal centres spread across 40,000 villages in 10 states.
Nokia Life Tools services use a graphic user interface with tables that can display information simultaneously in two languages. Nokia has collaborated with Idea Cellular for this service, which is compatible with handset models Nokia 2323 classic, Nokia 2330 classic and Nokia 2700 classic.

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