Nokia is coming up with a visual user guide for its low end phones, so that users can get the most out of their devices.
The idea is to simplify technology for the general users of Nokia. The company has a strategy of “Next-Billion”, that is to swell its customer base by a billion.
Minna Vanska, who worked with the team that developed the visual guide, said “The idea for a visual guide originated from the fact that Series 30 phones (which are basic handsets) are often sold to first time users in rural areas and the number of illiterate or semi-literate consumers wanting to use a phone is rising.”
Of late, companies are trying new ways to educate their users as an informed customer can take the best care of the product, adding years to it. This in the end benefit the company too as people realise its products’ benefits.
Nokia has only taken the idea further, and made it available for those who don’t have access to the web.