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Nokia 6.1 Plus was one of the best selling smartphone: TMI Report 2018 for Nokia

By: The Mobile Indian network, New Delhi Last updated : December 22, 2018 11:41 am

In the year 2018, HMD Global has introduced 14 smartphones ranging from entry-level Nokia 1 Android Go Edition that was launched for Rs 5499 to its most expensive device, the Nokia 8 Sirocco.
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HMD Global had a quite eventful year in 2018 as it introduced a new wave of Nokia-branded smartphones, which helped strengthen its position in the Indian smartphone market.

 

In the year 2018, HMD Global has introduced 14 smartphones ranging from entry-level Nokia 1 Android Go Edition that was launched for Rs 5499 to its most expensive device, the Nokia 8 Sirocco which was introduced at a price point of Rs 49,999. During this tenure, the average selling price of the Nokia-branded smartphones was Rs 16,900.

 

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  6 4GB 1 Android Oreo (GO Edition) 8 Sirocco 7 Plus 6 (2018) 3GB 5.1 3.1 3GB
Price (Rs) 16999 5499 49999 25999 16999/ 18999 14999 11999/ 10499
Launch Date 2/15/2018 3/26/2018 4/4/2018 4/4/2018 4/4/2018 8/9/2018 8/9/2018
Display 5.5 inches 4.5 inches 5.5 inches 6 inches 5.5 inches 5.5 inches 5.5 inches
Disp. Resolution 1080 x 1920 pixels 854 x 480 pixels 2560 x 1440 pixels 2160 x 1080 pixels 1080 x 1920 pixels 2160 x 1080 pixels 2160 x 1080 pixels
Operating System Android 8.0 Android 8.0 Android 8.0 Android 8.0 Android 8.0 Android 8.0 Android 8.0
Battery 3000 mAh 2150 mAh 3260 mAh 3800 mAh 3000 mAh 3000 mAh 2900 mAh
Camera 16 MP 5 MP 12 MP 12 MP 16 MP 16 MP 16 MP
Front Camera 8 MP 2 MP 5 MP 16 MP 8 MP 8 MP 8 MP
Processor Octa Core 1.4 GHz Quad Core 1.1 GHz Octa Core 2.5 GHz Octa Core 2.2 GHz Octa Core 2.2 GHz Octa Core 2 GHz Octa Core 2 GHz
RAM 4 GB 1 GB 6 GB 4 GB 3 GB / 4GB 3 GB 3 GB / 2GB
Internal Memory 64 GB 8 GB 128 GB 64 GB 32 GB / 64 GB 32 GB 16 GB
Expandable Memory 128 GB 128 GB 256 GB 256 GB 128 GB 128 GB 256 GB

 

As per The Mobile Indian survey, the Nokia 6 and Nokia 6.1 Plus were two popular models from HMD’s camp and both of them also recorded high search volume (the data was compiled using 2 million visitors on the website).

 

  2.1 6.1 Plus 5.1 Plus 3.1 Plus 8110 4G 7.1 8.1
Price (Rs) 6999 15999 10999 11499 5999 19999 26999
Launch Date 8/9/2018 8/21/2018 9/24/2018 10/10/2018 10/11/2018 11/30/2018 12/10/2018
Display 5.5 inches 5.8 inches 5.86 inches 6.0 inches 2.45 inches 5.84 inches 6.18 inches
Disp. Resolution 720 x 1280 pixels 2280 x 1080 pixels 720 x 1520 pixels 1440 x 720 pixels 240 x 320 pixels 2280 x 1080 pixels 2246 x 1080 pixels
Operating System Android 8.1 Android 8.1 Android 8.1 Android 8.1 KaiOS Android 9.0 Pie Android 9.0 Pie
Battery 4000 mAh 3060 mAh 3060 mAh 3500 mAh 1500 mAh 3060mAh 3400 mAh
Camera 8 MP 16MP + 5MP 13MP + 5MP 13MP + 5MP 2 MP 12MP+5MP 12MP + 13MP
Front Camera 5 MP 16 MP 8 MP 8 MP No 8MP 20 MP
Processor Quad Core 1.4 GHz Octa Core 1.8 GHz Octa Core 2 GHz Octa Core 2 GHz Dual Core 1.1 GHz Octa Core Octa Core 2.2 GHz
RAM 1 GB 4 GB 3 GB 3 GB 512 MB 4GB 4 GB
Internal Memory 8 GB 64 GB 32 GB 32 GB 4 GB 64GB 64 GB
Expandable Memory 128 GB 400GB 256 GB 400GB 64 GB 400GB 400GB

 

 

The major highlight of the Nokia 6 was its sturdy design and aggressive price point, which helped the company gain some momentum in the first half of 2018, while the Nokia 6.1 Plus proved its worth with some premium glass body design and on-point price-for-specs equation.

 

The Highs

 

There were many high points for HMD Global in 2018. To start with, launching smartphones at different price points helped the company to cater to a wider set of audience. Pushing updates at the regular interval was another area where it did a good job.



The Lows

 

Coming to the lows, HMD Global seems to be on the back front when it came to market its products in the Indian smartphone market. On one hand, brands like Xiaomi and more were quite aggressive with their marketing campaigns, but HMD lacked the needed enthusiasm to push its product more aggressively. Another area where the HMD Global faced the problem was pricing their smartphones a bit on the higher side as compared to the competition.

 

To know more about the full Report Card 2018 for HMD Global aka Nokia, watch this video:

 




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