Just a day after Google introduced Lite pages for its Chrome web browser, Mozilla has introduced Firefox Lite – a lightweight and privacy-focused Android web browser. Firefox Lite comes as a result of Mozilla’s partnerships with Times Internet, DB Digital and MoMagic which the company thinks will boost the ecosystem of its product in India.
Firefox Lite weighs in at under 4MB which less than 10 percent of the size of other browsers in the market. With that in mind, users can utilise the web browser on a regular basis without worrying about spending a lot of data to update the app. The Lite comes with a “Turbo Mode” that blocks third-party trackers, loads up websites faster and consumes less data.
The Lite also offers private browsing and tracking protection to avoid websites to track and collect the data that you browse through and thus avoid getting targeted advertising. The app thus allows users to browse without a trace. With this launch, Firefox Lite is now available in 15 countries in Asia including Bangladesh, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand, Taiwan, the Philippines, and Vietnam.
Speaking about its latest launch, Mozilla Asia Product Head, Joe Cheng said “India is the second largest online market worldwide and a mobile-first country and is projected to grow to 666.4 million in 2023. Majority of India’s Internet users are mobile phone Internet users who take advantage of entry-level alternatives to expensive landline connections that require desktop PCs and infrastructure”.
Cheng added, “We aim to make Firefox Lite not just the best app for browsing and searching online but make it more engaging for our users and offer quality content such as news, games, shopping, travel deals and more”.
At the launch of Firefox Lite, Mozilla also announced its partnerships with Times Internet and DB Digital to deliver content and teaming up with marketing company MoMagic to expand its reach.
Commenting about the development, NewsPoint Head of Business Development, Radhika Shukla said “At NewsPoint, we believe in offering users quick and seamless access to authentic news and entertainment content from around the world. Our integration with Mozilla would enable Firefox Lite users to access a stream of engaging news, photos and videos from 450+ trusted sources on the home screen of their mobile browser”.
DB Digital Business Head, Pradeep Singh also commented saying “Being the dominating content player in the Hindi speaking market, we are extremely delighted to extend our partner network with Mozilla Firefox. With the upgraded features of Firefox Lite browser, the readers will now be better equipped to manage their content consumption which will mutually benefit both Mozilla and DB Digital”.
MoMAGIC, CEO and Founder, Arun Gupta said “We are delighted to be on board as a strategic partner to Mozilla Asia and bring in value with our unique edge in not only driving new user acquisition but also providing business intelligence with our offline-online data integration platform. This will result in giving deeper insights on end-user behaviour, and help Mozilla in its future product enhancement and in re strategising its marketing and promotional strategy”.
Mozilla Firefox Lite is available currently for Android users only through the Google Play Store.