• 02:48 Sep 19, 2018

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By: The Mobile Indian network, The Mobile Indian, New DelhiLast updated : March 12, 2018 2:54 pm

Micromax to enter refrigerator and washing machine segments in India

The company has revealed that it will launch different models across different segments like air conditioners, washing machines, refrigerators and air coolers soon.

Micromax has today announced that it will be entering in the refrigerator and washing machine segment in India. The company has revealed that it will launch different models across different segments like air conditioners, washing machines, refrigerators and air coolers soon.

 

The company has confirmed that the products will be available from mid-May in the country. The brand is all set to launch 8 models of refrigerators, 16 models of Washing Machines, 10 models of air conditioners and 8 models of air coolers. It is also aiming to launch semi-automatic washing machines and direct cool refrigerators by March 2018.

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Commenting on the launch, Rajesh Agarwal, Co-founder, Micromax Informatics Ltd. said, “Overall India’s Consumer Electronic market is growing at 11-13%. Two years back, we announced our vision to be a leading consumer electronics brand by diversifying the product portfolio and moving into non-mobility segment as well. In the past two years, we have been consistently working towards democratizing technology and bringing best of products at an affordable price point. With our new category and expansion of our existing products, we are working towards becoming a leading consumer electronics brand and are very confident that 2018 will be a landmark year for us in this segment.”

 

Meanwhile, the company is also destined to bring the first set of Android Oreo (Go Edition) smartphones in India. Micromax will bring the devices as a part of Airtel’s ‘Mera Phela Smartphone’ initiative and it will be shipped in the country starting from March this year. Lava is another brand that will bring Android Go smartphones to the country.

 

Airtel also revealed that the upcoming devices will come loaded with a host of Airtel apps like MyAirtel App, Airtel TV, and Wynk Music. Additionally, the handsets will also have apps like Google Go, Google Maps Go, Gmail Go, YouTube Go, Google Assistant Go, and Files Go.

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Tags: Micromax Micromax refrigerators Micromax air conditioners Micromax washing machines Micromax air coolers Micromax products Micromax

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