Meesho, India’s internet commerce company is integrating its grocery business within the core application by the first week of May, 2022. The company has also rebranded Farmiso to Meesho Superstore, representing its continued focus to fulfill consumer demand for daily essentials in tier 2+ markets.
Meesho says that it has integrated its grocery business and rebranded Farmiso in line with its vision to become a single shopping destination for the next billion users in India.
The company’s Superstore currently provides 500 products across categories like fresh fruits, fresh vegetables, groceries, home care and packaged food among others. The integration will now provide the company’s 100 million+ Meesho users access to over 87 million active product listings across 36+ categories on a single platform.
Meesho launched a pilot in Karnataka to make online grocery shopping affordable for first-time users. In less than 9 months, it has scaled its grocery offering to 6 states like Karnataka, Maharashtra, Telangana, Andhra Pradesh, Gujarat and Madhya Pradesh.
Further, as the pilot continues to gain momentum, Meesho plans to make Superstore available in 12 states by the end of 2022, the company says.
The Meesho marketplace provides small businesses, which includes SMBs, MSMEs and individual entrepreneurs, access to millions of customers, selection from over 700+ categories, pan-India logistics, payment services and customer support capabilities to efficiently run their businesses on the Meesho ecosystem.
Vidit Aatrey, Founder and CEO, Meesho said, “As more users from tier 2+ regions get comfortable with the idea of shopping online, the demand for online grocery continues to grow. We are thrilled to integrate Meesho Superstore with our core app. What started as a pilot in Karnataka is now seeing positive traction across 6 states. Driven by our user-first mindset, the integration will provide millions of Meesho users a unified shopping experience, while giving us an opportunity to drive stronger synergies across areas such as customer acquisition, technology & product and talent.”