MarQ, a sub-brand of Flipkart, has today announced the launch of five newpremium direct cool refrigerators in India. The new range is available for purchase from the e-commerce portal at a starting price of Rs 10,499. The MarQ by Flipkart direct cool refrigerators are available in 3-star and 5-star models.
The company has claimed that all the models are engineered for minimum environmental impact and, in line with the Flipkart Private Brand philosophy, will be manufactured in state-of-the-art facilities in India. These models use the eco-friendly refrigerant R600a, which has zero Ozone Depletion Potential (ODP).
MarQ has introduced 190L 5-star model for Rs 12,999. The 215L 5-star model is priced at Rs 13,999 and the 245L 5-star model comes at a price of Rs 14,999. All these models offer 55 percent more energy savings than a 1-star refrigerator and are equipped with TurboChill Technology; Moisture Lock; Smart Space; an in-fridge deodorizer; and a ‘Cool Booster’ feature, which provides up to nine hours(under moderate ambient conditions) of cooling retention in the event of a power cut.
The 180L 3-star model is priced at Rs 10,499 and the 195L 3-star model is priced at Rs 10,999. Both models are equipped with a ‘TurboChill’ feature that can make ice in under 2 hours(under moderate ambient conditions); a Moisture Lock to keep products fresh longer; Smart Storage Spaces with vegetable and bottle separators; and UltraQuiet technology to ensure operating volumes at less than 40dB. The 3-star models offer 35 percent more energy savings than a 1-star refrigerator.
The company has introduced MarQ Care, which will provide specialised service for free delivery at the doorstep. The new service is run by the company’s service arm Jeeves. Through this, customers can avail installation, where necessary, warranty, and upkeep from technicians to cater to their needs.
Commenting on the launch, Adarsh Menon, Head of Private Brands, Electronics and Furniture at Flipkart said, “Flipkart’s private brands business is founded on our philosophy of putting the customer first. This new line of MarQ by Flipkart refrigerators is in response to sentiments expressed by customers who are more discerning than ever about the energy efficiency and the environmental impact of the products they use. These refrigerators will all be Made in India, helping us build the domestic manufacturing sector and increase savings for our customers. With our latest offerings we continue to do what we have always done – deliver great products to our customers at great prices.”