Free calling and messaging app, Line that was announced this month has successfully managed to cross the 5 million registered users mark in India across platforms. On the other hand, Line has crossed 200 million user mark globally.
The Line messenger, which competes with products such as Whatsapp, WeChat and Viber, offers lifetime free utility for sending and receiving text and voice based messages along with creative stickers that is one of the major USP of Line messenger. The sticker are made available to the users free of cost as well as in form of in app downloads which users can purchase to express themselves better.
Commenting on the achievement, Jun Masuda, chief strategy and marketing officer, Line, said, “We are extremely happy with the response to our service in India. This is the testimony that we are in the right market with the right product and at the right time.”
He further added: “Our aim is to achieve 10 million users in India in a few months. We are confident with our feature rich product and market specific localization, India will be one of the key markets contributing to our global growth.”
Along with that Line messenger also extends its functionality by offering features such as interactive games in between chat participants and users can even make in app purchases for improving game play. Also Line offers users to share files and even recorded messages along with live calling on the go making it a one stop solution for users.
Line as a part of its 200 Million global user landmark celebration is offering users premium stickers free of cost. These stickers can be downloaded by visiting the sticker shop and will be valid for a period of 180 days from the date of download.