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‘Lenovo to shut down its sub-brand Zuk in coming weeks’

The last device which Lenovo launched under its ‘Zuk’ brand was Zuke Edge

Lenovo close to heels of restructuring its branding strategy to bring back ‘Motorola’ brand for its Moto lineup might shut down its sub-brand Zuk. Spotted in a Weibo conversation started by a user named ‘Old Cool’ who claimed that Lenovo will not bring Zuk Z3 which got a quick response from an analyst named ‘Pan Jiutang’ claiming that the Chinese-multinational will possibly shut down the Zuk brand in coming weeks.

If this development comes out true, it will signal consolidation in Lenovo Group. Also, it would mean, Zuk will cease its existence within 24 months of its inception. Lenovo introduced its Zuk Z1 last year and later on Z2 which was launched in India by the name Lenovo Z2 Plus. The last device which Lenovo launched under its ‘Zuk’ brand was Zuke Edge which was unveiled last year in December 2016.

If we analyse the post on Weibo further, this move could be a result of Lenovo’s failed attempt to ramp profits with multiple brands strategy for different regions. As of now, the company is focusing more on its Moto lineup of smartphones and is likely to retain all the credentials of Motorola, as a brand, to benefit from the reputation that it has managed to create over these past years and under Google.

Lenovo recently launched Moto G5 Plus and Moto G5 in India and should be happy with the kind of response these devices have been getting from the consumers. While the company’s latest smartphone under its own name was ‘Lenovo P2’ which got a mix response, in terms of sales

Meanwhile, we would request you to not bank on this information just yet as we are yet to receive any official word from Lenovo.

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