HomeNewsBack to square one: Lenovo to re-introduce Motorola brand for future Moto...

Back to square one: Lenovo to re-introduce Motorola brand for future Moto products

The decision has majorly come to light due to an impressive success which Moto branded smartphones have shown over the past couple of years.

After announcing the decision to sell the future Motorola smartphones under the brand ‘Moto by Lenovo’, the Chinese-based multinational is now thinking to go back to square one. As per the latest report by CNET, Lenovo will bring back the Motorola brand in the smartphone space. The decision has majorly come to light due to an impressive success which Moto branded smartphones have shown over the past couple of years. If you are not aware, Lenovo acquired Motorola from Google back in 2014 after an agreed deal of $3 billion. Since then, we have seen the Lenovo influence in the Moto series, however, not all have been received well by the target audience. What did improve over this period was the camera performance of these Moto smartphones. Before it was acquired by Lenovo, Motorola Moto series smartphones had a tough time competing in the camera department which surely was taken care of by Lenovo later.

Coming back to the report, Motorola chairman Aymar de Lencquesaing told CNET that the company now has a clearer picture as to how to present themselves in the smartphone space. He also told that Moto Mods have exceeded the expectations however, that will not help them win more customers in future.

Meanwhile, as it was hinted previously, Motorola will be holding up its sleeves for the next smartwatch. The company has reportedly discontinued any plans for a smartwatch anytime in near future. Commenting on this, Aymar told CNET – “I don’t want to be in the business doing a product for the sake of doing a product because we need to do a follow-up,”

Now, this does come as a surprise as Google recently came up with Android Wear 2.0 which brings in a host of new features. Moto 360 lineup is certainly one of the strongest product in the wearables segment and we would have loved the next version of it, but not anytime soon, it seems. On the other hand, the smartwatch market across the globe has been falling continuously. The product which once looked quite promising has slowly faded away and we really don’t have many options coming in from different manufacturers. Of course, we have the likes of Samsung, Apple, Huawei and even LG, but the question is, do we really need a smartwatch? Probably not, as of now, as you really don’t get a lot of functionality. Moreover, the software and hardware on the smartwatches, today is still not up in pace which sometimes makes sense to snap out your smartphone from the pocket and do the required action.

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