German camera and lens equipment manufacturer Leica has struck a deal with Amazon India that sees the former firm launch three new cutting-edge cameras for the Indian audience. The three cameras namely from the Sofort, D-Lux and V-Lux range will be sold exclusively through Amazon in addition to several other camera accessories and binoculars.
Starting with the most affordable variant is the Leica Sofort which is a Polaroid camera that packs in various modes like Automatic, Self-timer, Party, Macro and bulb for capturing real-life moments the right way. The camera packs in a cartridge of 10 films and is built on a square-shaped box which distinguishes itself from the rest of the products from Leica. The Leica Sofort will be selling in India for a price of Rs 25,000.
For an asking price of Rs 85,000 stands the Leica D-Lux which houses a 12.8-megapixel camera inside a metallic casing that displays a fixed LCD screen on the back. The 4/3-inch DC-Vario Summilix Lens boasts of an aperture range of f/1.7 to f/2.8.
Leica’s most expensive camera to be sold on Amazon India will probably be the V-Lux that flaunts an optical zoom capacity of 16x optical zoom, equivalent to the likes of using a 25-400mm telephoto lens. With the help of a 1-inch sensor, the camera is capable of shooting up to 4K videos. When used for telephoto purposes, the Leica V-Lux will be able to shoot at an f/4 wide aperture to a range of f/2.8. Leica packs in a 3-inch LCD which can be moved to different angles for seamless photography on the move. The Leica V-Lux will be available in India for Rs 90,000 starting this week.
Sunil Kaul, Managing Director of Asia Pacific region at Leica Camera said “The photography industry is booming in India and we are committed to creating and building a community around the brand by connecting with our target customers. This partnership with Amazon India is a great opportunity for us to create a strong online presence and engage with our customers effectively across the country”.
Amazon India’s Category Leader in Consumer Electronics, Nadeem Karbhari said “Leica Camera is iconic in the world of photography with enthusiasts cherishing their hand-crafted masterpieces. We are delighted to be the partner of choice for Leica Camera in India and are excited to offer their products exclusively on Amazon.in”.