Chinese smartphone maker LeEco is planning to strengthen its offline presence in India by expanding its offline stores to major cities.
LeEco has partnered with top Regional retail chains like Sangeetha, Poorvika & Zonal Distributors like Shivalik, AppsYouNeed, Pearl Infotech and PCH to expand its retail network. LeEco will be able to expand its retail base to 2000 outlets across 65 cities through these partnerships, said the company in a press release. LeEco also plans to reach 6000 – 8000 outlets by the end of this year.
Atul Jain, COO of Smart Electronics, LeEco India said, “This marks another milestone in our India journey that has been incredible so far. Our strategy to strengthen our offline business is a testimony to our commitment to the Indian market. For this, we have tied up with some of the well-known names in offline retail across geographies and we will continue to add more partners as we go along.”
Till now, the company was selling via online channels such as Flipkart, and its own portal, LeMall. Now LeEco said it would sell in offline stores in New Delhi, Mumbai, Pune, Bengalore, Hyderabad and Chennai. Initially, LeEco Le 1S and Le 1S Eco Superphones will be sold through offline medium and then the company plans to sell the entire product portfolio in the offline market in the coming months. LeEco also plans to set up more service centres in addition to the 555 outlets it has now.