Lava has reached the second spot in the 2G Feature Phone segment, losing only to Samsung. However, between Lava and Samsung, the difference was only 2 percent of the 400 million users which total the whole of the Indian Feature phone market.
It’s been a month since the company released the 34 Super feature phone for Rs 1,799 and Lava Mobiles has already gained 100 percent growth in terms of market share since last year. The homegrown company has now attained a 13 percent share in the feature phone market as of Q1 2019, up from Lava’s 6 percent share in 2018.
According to the latest research by Counterpoint Research, Lava has reached the third spot in the 2G Feature Phone segment, losing only to Samsung and Jio. However, between Lava and Samsung, the difference was only 2 percent of the 400 million users which total the whole of the Indian Feature phone market. Meanwhile, Jio established its presence at the top with a 30 percent market share which only dipped 6 percent from 36 percent since last year.
Lava was also reported as the No. 1 Feature Phone Brand in India in the month of February after the company toppled over its competitors with a market share of 16 percent. At the same time, Samsung and Lyf shared a market share of 15 percent each.
Commenting on the latest achievement, Lava International Limited President and Business Head, Sunil Raina said “We have always maintained an extremely strong position in the Feature Phone segment. It is our focus, commitment to empowering Indian customers and most importantly perseverance which have helped us to achieve this. Over the years, we have been building capabilities within India in product design & manufacturing - in order to make valuable technologies accessible and provide reliable products to our customers”.
Raina added saying “We are the only brand to have complete end-to-end control on product value chain within India complemented by our robust distribution network and speedy customer service. This feat is a true testimony of our customer-centricity and we thank all our consumers and partners for the trust they have reposed in us”.
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