Saavn Media, which is now a subsidiary of RIL, today announced that it is launching JioSaavn, marking the official integration of JioMusic into its own popular music app, Saavn. With this announcement, JioSaavn will be the largest streaming, entertainment and artist platform in South Asia and will be available across all App Stores including the Jio app store and Jio’s website.
JioSaavn combines the streaming media expertise of Saavn with Jio’s digital services ecosystem. With the integrated JioSaavn app, users can expect a suite of new in-app products and music experiences, including an interactive lyrics feature, localized vernacular display, custom integrations with concerts and live events, as well as exclusive video content to roll out over the next few months.
The news comes almost a year after Reliance Industries acquired Saavn in March 2018. The combined entity is valued at $1 billion, thus making it the most valuable music streaming platform in South Asia and also the most popular in the world.
JioSaavn will be available to Indian customers as a freemium, meaning users will have access to the music streaming service but with ads. Additionally, Jio users will also get a 90-day extended free trial of JioSaavn Pro, which will be the premium service with no ads.
Speaking about the launch, Reliance Jio Director, Akash Ambani said “JioSaavn represents a turning point for the music streaming industry in India, as the country continues to experience accelerated tech innovation, rapid adoption of digital services, and a digital music industry at par with global leaders. Powered by Jio’s advanced digital services infrastructure and complemented by its widespread user base, JioSaavn will be the largest streaming platform in India”.
JioSaavn Co-Founder and CEO, Rishi Malhotra also commented by saying “Since announcing our merger in March 2018, the Jio and Saavn teams have been working to integrate and reimagine a combined platform in JioSaavn. Today, we have one of the most personalized and capable media platforms in the world, an unmatched content catalogue, regionalized editorial and original programming and music that’s redefining how artists and creators connect directly with audiences worldwide”.
JioSaavn’s Vice Chairman, Paramdeep Singh said “The launch of JioSaavn marks a new era for music streaming in India and, the global music industry at large. Combining the scale and quality of the Jio network with our highly engaged product experience, JioSaavn is positioned for a steep growth trajectory that will benefit the entire ecosystem of label partners, brand advertisers, and independent artists to bring content, commerce and culture together”.
JioSaavnwill be available across all App Stores including the Jio app store and Jio’s website.