Nokia is the most sought after mobile phone in India, according to the findings of a research conducted by ViziSense on the ‘interest in mobile phones online’.
The study, which cited data for the January-April 2011 period of all the users who searched for mobile handsets on ecommerce sites, said that 35 per cent of users searched for Nokia followed by 30 per cent for Samsung and 29 per cent for BlackBerry. Micromax came in a close 4th at 22 per cent.
With the growth of internet penetration, more and more people are using ecommerce sites to assist them in their buying decisions and for great deals.
Interestingly, though the overall share of smartphones in India is a meagre 5 per cent, a huge 44 per cent of people showed their interest in smartphones online compared to the lower end handsets.
According to the study, amongst all those who look for phones online, 12 per cent of them end up purchasing the mobile phones from the e-commerce and group buying websites (i.e. 1 in 8 searches end up in transaction).
Explaining the trends from the research, Amit Bhartiya, general manager and vice president, ViziSense, commented, “Rampant changes and upgrades in phone models and features has made the internet a very compelling medium to help decision making around buying phones. As the largest buyers lie in the TG of 15㬔 year olds across the country, Blackberry seems to have a done great job in capturing the imagination of this audience in a market infested by smartphones.”