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HTC U Ulta and U Play price revealed, up for pre-order in UK

Interestingly, both the smartphones in Dual SIM versions are listed on the Indian website which could be a hint for a possible launch in near future.

HTC U Ultra and U Play which were announced last month is now up for pre-order. Both the devices are available in the UK from HTC’s eStore along with various others offline stores. Shipping starts on 1st March with a price tag of £649 (approx Rs 53,000) for HTC U Ultra and £399 (approx. Rs 33,000) for HTC U Play. Apart from this, both the devices are available from Unlocked Mobiles, Clove and Carphone Warehouse. Interestingly, both the smartphones in Dual SIM versions are listed on the Indian website which could be a hint for a possible launch in near future.

With the U series, HTC has introduced its own smart personal assistant with the name ‘Sense Companion’. For instance, it will remind you to charge the device if your commute is fast approaching, recommend a good restaurant, unlock the phone with user voice, at up to 2-meter range, warn you about the weather and more.

For the specs, the U Ultra sports a 5.7-inch QHD display with a screen resolution of 2560×1440 pixels along with a secondary display of 2.0-inch with 160×1040 pixels resolution. The secondary display functions similar to what we have seen in LG V20 in the past. Under the hood, the smartphone is powered by a Qualcomm Snapdragon 821 processor coupled with Adreno 530 GPU. The device is backed by 4GB of RAM and comes in two storage option namely 64GB and 128 GB, with expandable storage option.

On the camera front, the device sports a 12-megapixel rear camera with 1.55-micron pixels, f/1.8 aperture, hybrid autofocus which include in-built phase detection autofocus and laser autofocus, OIS, dual tone LED flash. For the front, there is a 16-megapixel snapper with f/2.0 aperture, 28mm focal length. The device runs on Android 7.0 Nougat with HTC Sense on top of it and is juiced by 3000 mAh non-removable battery with Quick Charge 3.0. Further, The company has ditched the 3.5mm audio jack in favour of USB-C connector and a new feature known as HTC USonic, which analyzes your inner ears with a sonar-like pulse to enhance the overall listening experience.

Coming to the U Play, the device a 5.2-inch full HD display with a screen resolution of 1920×1080 IPS LCD display. Running on Android 7.0 Nougat, the smartphone is powered by an octa-core MediaTek Helio P10 processor and will be made available in 3GB RAM and 32GB, and 4GB RAM/64GB storage options. On the camera front, the device is equipped with a 16-megapixel rear camera with BSI sensor, OIS, PDAF, f2/2.0 aperture, while for the front there is a 16-megapixel front shooter with f/2.0 aperture, 28mm focal length. For the power, the device packs in a 2500 mAh battery inside.

Lastly, both the devices feature built-in Wi-Fi, Bluetooth 4.2, NFC, GPS and USB 3.1 Type-C (USB 2.0 Type-C for U Play).

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