There was a time when HTC didn’t brand its own phones and left the task to carriers. Times have changed and HTC has recently posted record sales surpassing even Nokia in terms of market value.
As its tagline, “Quietly Brilliant” indicates, the Taiwanese company has quietly become the third largest phone manufacturing company in the world. The first two positions are occupied by Samsung and Apple, respectively.
Only three years ago, not many people knew about HTC. The big break for the company came in 2007 in the form of Android, the open source phone operating system from Google.
The first Android smartphone, HTC Dream, was released in 2007, following which Android handsets were available only from HTC for about 18 months.
According to Businessweek, the queues outside HTC’s stores when ThunderBolt was released were longer than those for the iPhone.
The popularity of smartphones has also played a big role in HTC’s success, as instead of just talking and sending SMSs through their phones, users are also looking to browse the internet, watch videos, chat with friends and consume videos and music on their phones.
Popular HTC phones that are currently available in India include HTC Touch, Hero, Desire, Aria and Wildfire.