Google’s new photo sharing app, called as Photovine which was in beta phase, is now available to all iPhone users.
The basic concept of the app is the collection of pictures around a caption thus giving it a theme. For example, if a user was stuck in a traffic jam, he can take a picture of the clogged road with traffic and upload it on Photovine. If other users are also stuck in a traffic jam and are following that user, they can see that photo and can upload their own on the same app. Thus one picture planted by the first user actually starts growing with others posting their pictures around the same idea.
Photovine behaves just like a normal social network, but at the same time it remains very open as users can go and take a look at the popular pictures. Users would also be able to chat with their followers, add text or captions to their pictures and more.
The app has been given a separate identity from Google as there is no mention of the parent company anywhere in the app. Additionally, users cannot use their Gmail account to use it, they need a new account to use Photovine.
The segment in which the app has been released is being ruled by Instagram and the challenge taken up by Photovine team is a big one.