Google has today announced the subscription of Google Play Music in India. Through this subscription, users will be getting over 40 million local and international hits and the company is also offering a discounted subscription offer of Rs 89 per month if you sign up within the first 45 days.
The application is available on Android, iOS, and the web, and on signing up, users will also get a free trial for 14 days. Once you have opted for the free trial, the App will ask you to select from a number of language genres including Hindi, Gujarati, Bengali, Bhojpuri etc and post that, your favourite artists. Once selected, the app will take you to the home screen where one will find a plethora of options including today’s popular hits, top albums and so on.
Google has integrated contextual tools in Google Play Music, tapping into the power of machine learning to recommend music based on the listener’s preference, activity, and location. Additionally, Google Play Music will curate hand-picked playlists to personalize music for the listeners for a variety of occasions. The music app also supports offline listening and one also gets an offline playlist based on what he/she listened to recently.
The streaming business in India with the likes of Gaana, Saavn, and Wynk Music, already quite popular thus moves to accomodate a new player, who will admittedly look to take a much larger share of the market than normal players. It should be interesting to see how much firepower Google puts behind this move, considering the fact that every move will also be watched for anti-competitive behaviour, where Google tries to use its stranglehold on search.