Google has now added the Check-In functionality to the latest version of Google Latitude for iPhone users. iPhone users can now download the latest version of this application free of cost from the Apple app store.
The Check-In functionality was added to the Google Android quite some time back.
With Check-In Latitude, users can share their location and current details (down to the very place where they are) with other Latitude users on the network.
With the addition of the check in feature, Latitude has become a direct competitor for the popular Foursquare application which is available across all platforms.
Even the Latitude has some of the very similar functions as the Foursquare such as the ‘detailed location sharing’ and rewards to regular visitors who were tagged as VIP, or showing users available nearby.
Google has also revealed that it is testing the Check-In application for marketing purposes, where the users will be offered schemes and discounts from nearby stores and shops. But this is currently under testing phase and might be soon implemented in the upcoming version of Latitude for the world.