Google Catalog has finally been launched for Android tablets. The app, which was initially meant for the iPad, makes shopping catalogs available on tablets running Android.
The Google Catalogs app features digital versions of catalogues across many popular categories including fashion and apparel, beauty, jewelry, home, kids and gifts.
Google has partnered with a variety of top brands for this app including Anthropologie, Bare Escentuals, Bergdorf Goodman, Bloomingdale’s, Crate and Barrel, L.L. Bean, Lands’ End, Macy’s, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue, Sephora, Sundance Catalog, Tea Collection, Urban Outfitters and Williams-Sonoma.
The app is open to retailers and brands across the world but so far no Indian brand has a presence in the catalogue.
The app enables users to zoom in to see products close up and tap on tags to learn more about an item. In some catalogues, they can view inspiring photo albums and videos.
It also has a tab to find products in nearby stores, or one can tap ‘Buy on Website’ to visit the merchant online. This feature will be available in India only for products that have official retailers in the country.
The app also allows users to create a collage of their favourite catalog pages and products. Also, you can email a product or collage to your shopping buddies.
The app’s notification feature informs users when a new issue arrives, and they can search for products within or across multiple catalogues to find what they’re looking for.
The application will be especially useful to people who are looking to follow the latest trends. Designers will also benefit as they can be aware of the latest designs in their trade.