Gameloft, a French video game publishing company, has joined hands with the Amazon AppStore for Android platform. Its games will now be available exclusively on Amazon.
Gameloft has decided against using the Android Market as the app store is prone to piracy. While, Amazon supports Digital Rights Management (DRM), which limits the use of digital content and devices and prevents unauthorised copying.
“The Amazon ecosystem is controlled where we don’t find too many pirated version of our games or malware games, so for the consumers, it will be a safer place to come and get applications,” Guillemot, chief executive, Gameloft, said in an interview to Reuters.
Gameloft has assured its customers that there would be no malware attached with the games and they can buy using their credit cards from the Amazon marketplace.
Amazon has decided to control the complete approval process of all the apps and games at all stages, just the way Apple operates, to make sure only quality games and apps are allowed at the Amazon AppStore.
Rovio, the maker of Angry Birds, is already present there on the Amazon AppStore for Android platform. Apart from Gameloft, Amazon Appstore has other popular titles such as the Modern Warfare, Uno, Assassins Creed, and Ultimate Spiderman Total Mayhem.
Most probably, Amazon is going all out to get all the major game publishers on their platform to make themselves a serious candidate in the crowded app marketplace.