• 14:52 Oct 16, 2019

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Flipkart Plus to emulate Amazon Prime in India

By: The Mobile Indian network, New Delhi Last updated : June 04, 2019 12:14 pm

The reward-based service will allow customers early access to major sale events like Flipkart’s Big Billion Days and Big Shopping Days as well as free and faster delivery services. Flipkart will also be rolling out a ‘Plus-points’ scheme with every order which will unlock more deals and discounts.
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On Independence day, Flipkart will launch a new program  which will be similar to Amazon Prime. Dubbed as Flipkart Plus, the ‘customer-first’ benefits program will be a point-based no-fee membership and will be going live on August 15.

 

 This development comes months after getting fresh sources of funds through Walmart.   Flipkart wants to have something similar to  Amazon India's  Prime membership service in India 

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The reward-based service will allow customers early access to major sale events like Flipkart’s Big Billion Days and Big Shopping Days as well as free and faster delivery services. In addition to that, Flipkart will also be rolling out a ‘Plus-points’ scheme with every order which will unlock more deals and discounts off on other products and services. 

 

There’s a chance that these Flipkart Plus points will be able to be redeemed at other outlets including Zomato, MakeMyTrip, Café Coffee Day or even Hotstar, the last one already among the list of alternatives for Amazon’s Prime Video.

 

In contrast to Flipkart’s Plus programme, Amazon India started  Prime with an introductory price of Rs 499 in India back in 2016. The Seattle-based e-tailer now charges Rs 999 for its service that includes free delivery services,  early access to product sales, membership to watch Prime Video and Prime Music, and other services. Flipkart has thus a long way to go if it plans to reach the standards set by its US-based counterpart.

 

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Tags: Flipkart Plus benefits program Flipkart Plus Flipkart Plus program Flipkart Plus Amazon Prime Amazon Prime

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