Indian e-commerce chain Flipkart has unveiled a new range of budget washing machines under its MarQ brand, designed to offer a high quality at a reasonable price keeping in mind the key customer need gaps. The new washing machines come in two variants with a starting price of Rs 6,499.
The MarQ by Flipkart washing machines are available in two variants – 6.5 and 7.5 Kgs; suitable for a medium-sized family. Both machines are Front-loaded with Fully Automatic controls designed with durability in mind. The front-loading washing machines if similar to the older semi-automatic washing machines will come with 9RPM cloth rotation, a pre-soak ash feature and extra air vents for faster drying.
Additional features might include a wash complete buzzer that would alert you once a wash cycle is completed, a lint filter that’ll absorb lints of dirt from the pores of cloth and various sets of wash programs.
Commenting on the launch, Private Labels & Electronics VP, Adarsh K. Menon said “Indians have unique needs and preferences unlike any other market, and MarQ products are nothing short of made to order to suit those very necessities that we identified in our course of making these products. Our competitive EDGE was to meet the need gaps in any category that Flipkart has a private label play in. MarQ by Flipkart washing machines have enjoyed great customer feedback and we continue to build on that as we monitor reviews closely. Great diligence coupled with working only with the best in class partners has helped us save costs which is what we pass on to the customers, thus making aspirational products affordable to masses in India”.